BevMo Weddings Campaign
I was hired to translate Pereira & O'Dell's BevMo Weddings campaign look/feel into various marketing channels. Make sure each creative piece helps elevate the BevMo brand and resonates with brides who are planning their big day. The number one goal is to get brides to register their wedding date on the BevMo Wedding webpage. I translated the smart and fun campaign to fit into many different marketing channels including webpages, display banner advertisements, wedding magazine advertisements, brochures, and event signage. The integrated marketing campaign was very successful in accomplishing BevMo's main goal—get brides to register their wedding date to get one-on-one planning help from BevMo. The program also won the prestigious 'Golden Bridge Award.'