Dart Branding + Brand Book
I crafted the original branding and brand book for a (potential) sister digital agency brand. We pitched this sister brand concept to the board of a company I cannot name. Although, the company didn't build the brand, for business strategy reasons, I'm still proud of the work and thought that went into the project. Bringing a human element into the digital space is interesting to me. The concept of 'old-school dedication' meeting 'new-school innovation' is one that I can truly get behind as a former print designer and current digital guy. I tried to evoke a sense of mid-century craftsmanship and quality through my choice of color, typography, and design.