eBay Brand Refresh Execution 

While at Triad Retail Media, I helped eBay launch their brand refresh, Fill Your Cart with Color, which was thoughtfully crafted by 72andSunny. Fill Your Cart with Color is the global creative framework and tagline that drives their vision forward and differentiates eBay in the global marketplace. My team was responsible for creating countless marketing emails, onsite graphics, landing pages, and mobile design experiences across eBay's buyer and seller marketing initiatives. We collaborated with 72andSunny, eBay's in-house creative team, and eBay's CMO + CCO to proactively review, re-mold, and optimize the way Fill Your Cart with Color showed up in market to make sure it was as effective as possible. I continue these efforts today, at Feed Agency, as we scale personalized communications through bespoke technology for eBay's global growth, advertising, and LATAM teams. 

 
 
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Fill Your Cart With Color

You’re not like anyone else, so why shop like everyone else? eBay invites you to fill your cart with color and find all of the things that make you, you.

 

TV Spot by 72andSunny

 
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Uniquely yours

We know your car isn't just a car, it's a 3,000 lb extension of you. And when your passion meets our inventory, you can do anything. Thousands of parts make your car, your car and they're all right here.

 

TV spot by Pereira O'Dell

 
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