Hitachi Brochure Design


Hitachi Campaign

I was hired by Guerilla Wanderers to create a brand campaign that riffs off of the Hitachi BladeSymphony commercial created by them. The print collateral would be distributed across the U.S., a new market for BladeSymphony. I created a clean visual language that plays off of sharp graphical angles, modern typography, and a classical color palette of black and white. The U.S. BladeSymphony launch was a success. Hitachi's marketing leadership was thrilled with the integrated campaign work and how it was received by their target audience.   


Contribute to society through the development of superior, original technology and products

Namihei Odaira, Hitachi Founder


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