Treat Brand Refresh + Web Design
Treat was Shutterfly's innovative greeting card brand. I helped refresh the brand expression system to inform the look and feel of all creative assets. I led photoshoots, art direction, and design for email marketing/CRM, social media, web design, print collateral, and more. Treat experienced big growth (50%+ YOY growth) after the brand refresh which gave Shutterfly, the flagship brand, a nice revenue and engagement lift.
Brand Expression System
Visualizing the New Treat Brand
Photography Art Direction
Authentic / Warm / Happy