Treat Brand Refresh + Web Design

Treat was Shutterfly's innovative greeting card brand. I helped refresh the brand expression system to inform the look and feel of all creative assets. I led photoshoots, art direction, and design for email marketing/CRM, social media, web design, print collateral, and more. Treat experienced big growth (50%+ YOY growth) after the brand refresh which gave Shutterfly, the flagship brand, a nice revenue and engagement lift. 

 
 
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Brand Expression Toolkit

Visualizing the New Treat Brand

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Photography Art Direction

Authentic / Warm / Happy

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