Crafting magnetic brands for ambitious businesses.

An Assyrian American Designer from San Jose, California—currently based in Paris, France. I serve as a Creative Director at DEPT®. I have over a decade of experience in branding, digital marketing, campaign development, design, team building, and mentoring. My design process is simple: start with empathy to understand, use my insights to make something that resonates, and work hard to get the details right.

Leading my talented teams, fostering a design-led culture, and working on challenging projects is very rewarding but I also enjoy playing with self-initiated creative exercises because I’m a designer at heart. Speaking of exercise and heart, one of my passions is basketball, I believe it’s the best sport on earth. I enjoy writing my thoughts on design, branding, leadership, and life. Follow along on Medium or in my journal.

Client Experience

New Work.

New Work.

My team at DEPT® Agency created this motion design OOH Advertisement for Opendoor at Nasdaq MarketSite, Times Square, NY.

My team at DEPT® Agency created this end of year marketing recap video for 2023, what a year it was.

I’ve worked remotely with offices in the following cities since 2014.

St. Petersburg, Florida
San Francisco, California
San Jose, California
Toronto, Canada
New York, New York
Manchester, England
London, England
Berlin, Germany
Paris, France
Sydney, Australia

What people say.

What is a magnetic brand?

They're the mavericks, always shamelessly true to themselves. You can't buy the kind of loyalty they attract. It's earned, not purchased. Crafting a badass brand is like a wild rollercoaster—thrilling and not for the faint-hearted. I help you fast-track your brand to magnetic-status.

How I can help:
—Brand Identity
—Visual Systems
—Voice & Narrative
—Messaging Frameworks
—Brand Strategy
—Content & Experience Design
—Brand Design (Print & Web)