PARIS

CREATIVE DIRECTOR

2024

Crafting magnetic brands.

An Assyrian American Designer from San Jose, California—currently based in Paris, France. I serve as a Creative Director at DEPT®. I have over a decade of experience in branding, digital marketing, campaign development, design, team building, and leadership. My design approach is simple: start with empathy to understand, use my insight to make it magnetic, work hard to get the details right, and enjoy the process.

Leading my talented teams, fostering a design-led culture, and working on challenging projects is very rewarding but I also enjoy playing with self-initiated creative exercises because I’m a designer at heart. Speaking of exercise and heart, one of my passions is basketball, I believe it’s the best sport on earth. I enjoy writing my thoughts on design, branding, leadership, and life. Follow along on Medium or in my journal.

Client Experience

Recent work.

Opendoor — OOH Ad, Phenix Suns’ Arena
(DEPT® Agency)

Opendoor — OOH Ad, Times Square, NY.
(DEPT® Agency)

Opendoor — EOY Marketing Recap Video (DEPT® Agency)

I’ve worked remotely with offices in the following cities since 2014.

St. Petersburg, Florida
San Francisco, California
San Jose, California
Toronto, Canada
New York, New York
Manchester, England
London, England
Berlin, Germany
Paris, France
Sydney, Australia

What people say.

  • I can't say enough about how incredible Ephraim was to work with! He clearly spent a lot of time and thought on every phase of the process, taking time to get the brand positioning, voice, and promise right before moving on to the visuals. I went into this process very open minded and Ephraim came up with a brand that looks nothing like I envisioned, but is more powerful than my wildest dreams! In terms of process, Ephraim is super efficient and dependable. He's top notch.

    Lucy (Milligan) Wahl
    Founder / Organdy

  • Ephraim expertly guided me and our team through a highly engaging creative process that was thoughtful, intentional, and insightful. Thanks to Ephraim, I’ve learned how important branding is to spread the AncientFaces’ mission effectively. The result of his work is a beautifully redesigned logo, brand color palette, and visual language that elevates our brand and mission to people around the world.


    Daniel Pinna
    Founder & CEO / AncientFaces

  • Ephraim is an extremely talented Creative Director, mentor and business partner. I had the pleasure of managing Ephraim across two agencies for 4.5 years and his prowess and leadership built a unified creative team globally, and his relentless pursuit of excellence helped win business, trust and continued growth. Ephraim is strategic, insightful, and curious, revealing layers of creative depth while overlaying a human connection.

    Kim Pace
    Client Services Director & GM / eBay

What is a magnetic brand?

They're the mavericks, always shamelessly true to themselves. You can't buy the kind of loyalty they attract. It's earned, not purchased. Crafting a badass brand is like a wild rollercoaster—thrilling and not for the faint-hearted. I help you fast-track your brand to magnetic-status.

How I can help:
—Brand Identity
—Visual Systems
—Voice & Narrative
—Messaging Frameworks
—Brand Strategy
—Content & Experience Design
—Brand Design (Print & Web)