2014 - Present
While at Triad Retail Media, I helped eBay’s North American team launch their brand refresh, Fill Your Cart with Color, which was thoughtfully crafted by 72andSunny. Fill Your Cart with Color is the global creative framework and tagline that drives their vision forward and differentiates eBay in the global marketplace. My team was responsible for creating countless marketing emails, onsite graphics, landing pages, and mobile design experiences across eBay's buyer and seller marketing initiatives. We collaborated with 72andSunny, eBay's in-house creative team, and eBay's CMO + CCO to proactively review, re-mold, and optimize the way Fill Your Cart with Color showed up in market.
I continue these efforts today, at Feed Agency, as we scale personalized communications through bespoke technology for eBay's global growth, advertising, and Latin America teams. As Creative Director, I collaborate with our creative teams based in San Francisco, London, and Berlin to create marketing emails, landing pages, display campaigns, and social media campaigns. I also lead and execute special projects, such as vision decks and innovation exercises.
North American Marketing Account
Fill Your Cart With Color
You’re not like anyone else, so why shop like everyone else? eBay invites you to fill your cart with color and find all of the things that make you, you.
We know your car isn't just a car, it's a 3,000 lb extension of you. And when your passion meets our inventory, you can do anything. Thousands of parts make your car, your car and they're all right here.
Global Growth Account
A vision deck for personalized marketing emails:
Branding for an eBay Advertising event: