For active retirees, Active Life Studio offers an improved quality of life through better mobility, balance, and strength because they genuinely care about improving their client’s wellbeing. I tried to craft a brand identity that would resonate with athletic people in their 60s, 70s, and beyond who are still active, competitive, and don’t want their age to slow down their fun lifestyle.

This project is under PLAY because I exchanged services with my personal trainer.