Opendoor for Agents

Opendoor is a leading digital platform for residential real estate. Opendoor for Agents offers real estate agents a simple way to serve their clients who have unique scenarios, such as: individuals needing a certain sale, contingent buyers in a hot market, or new construction buyers. My team at DEPT® led the charge creating the largest campaign to date for Opendoor for Agents. We created the strategy, creative platform, design language, and executed many assets across multiple channels to bring the campaign to life (print collateral, video production, merch design, event design, social, email, etc.). I really enjoyed collaborating with my team (and the client) on these projects by understanding the real estate agent’s mindset and creating something that resonates with them.

Team: Ephraim Joseph (Creative Director), Sierra Clar (Design Lead), Adriana Tudela (Sr. Designer), Chloe Tanchip (Sr. Designer), Bernard Louise (Junior Designer), Virginia DiCatarina (Account Manager), Mili Garbers (Account Director), Diandra Farquharson (Account Manager), Gabrielle Goldson (Sr. Copywriter), Nicole Clarizio (Sr. Motion Designer), Laverna Ellis (Motion Designer), Madhu Ravindra (General Manager / Executive Sponsor), Alexi Mojsejenko (Account Supervisor of Video), Stephen Tabor (Sr. Producer of Video), Joshua McGowan (Director of Video), Carlotta Langkopf (Brand Manager of Event), and Morgan Kaye (Event Producer).

Client: Lauren Thurston (Sr. Marketing Manager, Partnerships Lead), Lauren West (Director, Head of Creative Marketing), and David Corns (Chief Marketing Officer).

Results:

Magazine Ads