I crafted an original brand identity and style guide for a sister brand of a larger creative agency. My team pitched this concept to the board of directors and although the company didn't build the brand, I’m still proud of the thought that went into the project. Bringing a human element into the digital space is interesting. The concept of 'old-school dedication' meeting 'new-school innovation' is really nice and warm. We tried to evoke a sense of mid-century craftsmanship and quality through our choice of color, typography, and design.