I created a brand identity to portray the royal treatment Epic Music Entertainment creates for their clients. EME is a Bay Area DJ + Lighting company specializing in weddings, large scale parties, and corporate events. Since the company is known for their beautiful lighting arrangements, I used three abstract spotlight rays that come together to graphically create a royal crown silhouette. The carefully mixed combo of creamy colors, moody gradients, and strong typography comes across as edgy yet delightfully elegant. We’re trying to convey luxury while not taking ourselves too seriously. The brand helps its audience get in the mood and find their groove—to dance, of course.