A tangy new brand identity for MadPSI
I created a brand identity system to resonate with the sports car enthusiast community. MadPSI designs and produces world-class sports car parts. During my research phase, I realized that it is possible to blend power with elegance much like an Italian sports car does or a Dyson vacuum cleaner. The key is to focus on the little details and make sure every design decision is intentional. I used a wide, geometric font that conveys strength and power for the logotype. The sporty orange and minimal layouts feel elegant yet bold and confident. This branding helped separate MadPSI from their competition which lead them to becoming the clear choice for bespoke aftermarket carbon-fiber sports car parts. Every product MadPSI created and marketed was sold-out almost immediately.
Testimonial
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Ephraim is a brilliant designer that constantly delivers impressive and memorable work within budget and on-time. His unique mix of patience, modesty, and open-mindedness allows him to dedicate himself to understanding his clients’ vision so that he can design around their goals. His constant pursuit of perfection, exceptional work ethic, and genuine passion for design allows him to continue working on revisions until both he and his clients are satisfied with the final product.
Pouya Ziapour
Founder / MadPSI
